The Toronto housing market is very hot. Home sales are brisk. If a home is priced correctly and marketed well, it will sell. The real question is how fast and at what price? Will staging help you sell your house?
That’s where staging comes in. Staging is a strategic marketing tool designed to show a property in its best possible light. Professional stagers and many realtors including myself believe in the power of this technique no matter the market — potential buyers can see all the possibilities and sellers can get top-dollar and a quicker sale.
According to the Real Estate Staging Association, professionally listed staged properties simply look better; spend 73 percent less time on the market; typically sell for more money; end up on buyers’ “must see” lists; are viewed as “well-maintained;” and have fewer concessions requested of the seller.
Individual stagers set their own fees, but a typical staging cost is about $2,500. It should be considered a cost of doing business or an investment that sellers might recoup when the house sells. We take it a step further and include the cost of staging in our services.
Many clients initially don’t believe that they need to stage their home in such a hot market. Put yourself in the shoes of a potential buyer. Given about the same location and asking price, if House X is clutter-free, clean, updated and nicely decorated, and House Y down the street isn’t any of the three, which house do you think has a better chance of selling? It might come down to a simple gut feeling on the part of the buyers.
Quite simply, staging is marketing. You want your house to stand out in a crowd.
I always tell my clients, think about when you first walked into your house, what struck you and convinced you to buy the house? What did you notice? Think about that and that will help you, but sometimes you need someone else looking at it. I take what I do seriously. This is my job, but I am also honoured that someone trusts me enough to help them.
Once you’ve decided to sell your home, you have to start detaching from it, which can be difficult to do. That’s where I come in, you have to start looking at your home as a commodity. You have to decide whether you just want the house sold or do you want the possibility of selling it faster and for more money? It really doesn’t matter what the market is like. Statistics prove that staging a house works.
A house that “shows” well and is priced well will sell, and sell quickly, according to the experts. And timing can be everything. First impressions count, even from the moment a potential buyer drives up to a house. When a house first goes on the market, it usually receives a lot of interest from real estate agents and the buying public. That’s the time to strike. Once that first wave of interest passes, time can become an enemy for a seller.
Vacant houses take longer to sell. Many people think that an empty room lets potential buyers see what the room could look like, but empty rooms actually make the space look smaller. I sold a house in The Queensway recently. It was a beautiful new build with all the bells and whistles. It was listed with another agent who was trying to sell the home empty. Once I got the listing, I staged the home and it sold for a record neighbourhood price house in 2 weeks.
If you are interested in selling your home quickly for top dollar, I can help!